VIVO: In Touch with Local Authorities

Life Fitness’s innovative new Vivo system is set to revolutionise gym use in local authority fitness suites across the UK.

Vivo was launched earlier this year to track the use of machines and offers gym managers, owners and users significant opportunities. Claire Kendrick, Life Fitness’s Vivo expert, says: “Vivo can provide huge benefits to local authorities. It can aid retention, help reduce maintenance, boost the motivation of gym users, and even help local authorities to make successful bids for external grants.”

Vivo is a tracking system which enables fitness instructors to not only tailor programmes, but capture specific personalised data. Thereby boosting the motivation of goal-achieving clients. It also enables gym managers to contact members who are starting to lapse. Future updates to the software will also ensure that the KPI’s (Key Performance Indicators) for the government’s health agenda are met through personalised programmes.

Murray Rudkin, Life Fitness’s head of sales, says: “Vivo helps members to monitor their exercise and also gives them guidance. Essentially, it acts as a coaching tool. That, in turn, enables gyms to monitor who is using facilities so we can look at participation within, or across multiple, facilities. A local authority might attract funding from a primary care trust or other investor if, for example, it can provide statistical evidence from Vivo on participation in certain types of exercise programmes.”

Murray said “instructors could use the Vivo PDA to track customers and manage equipment. The system also helps to manage their estates.” He added: “If a local authority has seventeen sites, they can use Vivo to manage all of those sites. They can look at asset utilisation data from all locations to make rotation, maintenance or replacement decisions.”

 

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