The Exclusive 25 Club Chooses Life Fitness
The 25 Club in London has launched a new health club in conjunction with Life Fitness, featuring innovative cardiovascular equipment with integrated TV screens, and Cable Motion strength training equipment.
An exclusive, members only facility in the heart of London’s Mayfair, The 25 Club provides a personalised approach to fitness and wellbeing in a luxurious environment. Their restricted membership policy this ensures that there are never more than a handful of clients within the club at any one time providing freedom and space as part of the experience.
The 25 Club is the brainchild of its managing director; leading UK exercise specialist Shane Westley. The concept for the club is borne from Shane’s own personal circumstances – a professional athlete overcoming debilitating personal injury and an individual undergoing a life path re-evaluation. His passion for integrating the cornerstones of physical, mental, emotional and spiritual wellbeing gives The 25 Club’s clients a truly holistic approach to fitness. Shane has recruited experts to his team including world class leaders in performance coaching, holistic therapy, massage, energy healing, physiotherapy, acupuncture and nutritional consultations.
“The philosophies of both The 25 Club and Life Fitness are very similar. We both place customer experience, high quality and total body health as priorities. The 25 Club required both the aesthetics and high performance Life Fitness Elevation series provides, and Cable Motion is highly space efficient allowing for a full body workout.” says Paul Nugent, Channel Manager for Life Fitness.
In addition, Katherine Scott, Membership and Marketing Manager at The 25 Club comments, “The 25 Club is an incredibly niche club and we wanted the very best equipment for the gym. Our members expect the very best, top-of-the-range equipment and Life Fitness was the ideal choice”.
The 25 Club plans to open two more facilities over the next two years. The second luxurious club will be in a secret location in London with a tightly restricted membership. Plans for the third club in the portfolio entail a facility that is still top end but more accessible to members. All clubs will have the same total body and wellbeing ethos.
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