Life Fitness Launches Revolutionary Category of Strength Training Products |
Utilising a new resistance technology that combines the benefits of traditional weight training products with the advantages of non-weight systems, Life Fitness has launched a unique new category of resistance training tools, the Life Fitness Circuit.
Comprising a set of eleven, low profile machines with a simple design, the Life Fitness Circuit is very approachable and easy for users to get on and off. Intuitive push-button resistance selection and a low starting resistance make the equipment straight forward to operate. Smooth, consistent resistance is provided by the Lifeband Resistance System TM , a series of patented polyelastomer Lifebands. And because the resistance increases in small, measurable increments, users feel a sense of accomplishment and their progress gives them the motivation to keep exercising.
Suitable for a wide range of users, the Circuit will particularly appeal to operators who want to attract and retain non-traditional fitness facility users (children, de-conditioned users and older people), exercisers new to strength training, current members looking for a change/increased variety in their programme and time-challenged exercisers. In addition, the Life Fitness Circuit is ideal for facilities that want to provide a complete, total body workout in limited space.
Fitness First was one of the first operators to trial the Life Fitness Circuit and has already installed it at seven of its UK sites. Matt Keatley, Purchasing Manager at Fitness First, comments: “The pre-developed circuit programmes which accompany the Life Fitness Circuit allow operators to provide straight forward, yet challenging, workouts for beginners through to experienced exercisers. The intuitive equipment combines superior biomechanics and feel with premium aesthetics and the minimal set-up adjustments required mean that all members can enjoy time-efficient workouts.”
As well as being easy to use, the Life Fitness Circuit is also easy to own. The sophisticated design is space efficient and there are few parts to maintain thanks to the self-contained resistance system and lack of setup adjustments.
According to Jeremy Navrady, Marketing Manager at Life Fitness, there are three key points which set the Life Fitness Circuit apart from other resistance circuits on the market: “Firstly, the Life Fitness Circuit delivers outstanding results for a total body workout because the machines include eccentric muscle actions as well as concentric. Eccentric muscle actions are part of our daily lives (going downstairs, putting down a child), and in order to improve eccentric strength, eccentric contractions must be used in training.
“Secondly, the Life Fitness Circuit provides members with direct, quantifiable feedback that they are getting stronger, which promotes exercise progression, adherence and retention. And lastly, the appearance of the machines, whilst small and non-intimidating, is serious. So experienced exercisers can get a challenging workout on the equipment without feeling that they are using the area reserved solely for beginners or the de-conditioned market.”
The Life Fitness Circuit is now available throughout the UK. For further information please contact 01353 666 017
