David Lloyd Leisure and Life Fitness Renew Partnership
Life Fitness is working in partnership with David Lloyd Leisure to equip 26 of its health and fitness clubs by the end of the year.
Recently appointed preferred supplier for all cardiovascular and freeweight equipment at David Lloyd Leisure, Life Fitness will installing 1,100 pieces of equipment in clubs across the UK and in Europe over the coming months.
This work includes full refurbishments at the Next Generation sites in Dartford, York, Bristol, Ipswich and Chorley and strength equipment trade outs at Next Generation’s Edinburgh and Glasgow clubs. All of these sites are being rebranded as David Lloyd Leisure clubs following the £925m sale of the chain to London & Regional Properties and Bank of Scotland Corporate last year. Four clubs in The Netherlands will also receive new Life Fitness equipment.
Clubs will be equipped with kit from the Life Fitness Classic range as well as the recently-launched Elevation series, which will be used to host group treadmill and cross-trainer classes. The Elevation series of cardiovascular equipment will help to keep members engaged and motivated with USB connectivity to create, track and store workout information; a Virtual Trainer; and varying workout landscapes. Customised workouts can be stored on a USB stick and plugged directly into the console to view on the equipment’s integrated LCD screen. Exercise results can also be saved to a USB stick at the end of the workout.
To ensure that David Lloyd Leisure members get the most out of their training experience, the Life Fitness Academy will provide REPs-accredited training on the equipment including Hammer Barbells and Swiss Balls as well as instruction on group exercise programmes for treadmills and cross-trainers.
“Until 2007, Life Fitness was David Lloyd Leisure’s preferred supplier for more than 10 years. It’s great to be partnering with the group again, particularly as it is goes through this exciting period of expansion. We have worked very closely with the David Lloyd Leisure team to create a new style of club, that better supports its current services and future plans,” says Antony Morrison, Key Account Manager for Life Fitness.
“Life Fitness is a trusted partner of David Lloyd Leisure and we look forward to working closely with the company as we continue to evolve our offer to meet the needs of our members,” says Rob Beale, Group Health and Fitness Manager for David Lloyd Leisure.
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