The Brunswick Corporation is a Fortune 500 company, the market leader in the active recreation industry, and the parent company of Life Fitness
Brunswick Corporation is a Fortune 500 Company and the leader in bringing “Genuine Ingenuity” to everything it makes. It is a leading manufacturer and marketer of high-quality products for recreational enthusiasts. The more than 27,000 employees are part of a corporation that generated over $5.7 billion in sales during 2007, bringing fun to customers and value to Brunswick shareholders.
Brunswick Corporation is the world leader in each of its product categories - pleasure boats, marine engines, fitness equipment, bowling equipment and billiards tables. It is also a leader in marine electronics and navigation systems. Life Fitness has aligned itself under Brunswick’s competitive operating platform for maintaining industry leadership positioning. Brunswick, and similarly Life Fitness, strive to:
- Identify and deploy leading-edge technologies to distinguish its products from those of the competition and to increase operating efficiencies.
- Market and build brands with care and thoughtfulness, nurturing and bolstering already strong positions in the marketplace.
- Enhance customer responsiveness by listening to the voice of the customer and touching that customer, before, during and after the sale.
Life Fitness leverages its relationship with Brunswick to continue developing the finest and most extensive line of fitness equipment and to provide industry-leading fitness solutions. Life Fitness, in turn, passes along the many advantages of its relationship with Brunswick to its customers around the world.
Founded in 1845 to make billiard tables, Brunswick is at the forefront of many of the categories in the recreation industry including billiards, bowling, marine propulsion, pleasure boating, and exercise equipment. The company’s leading brands include:
- Mercury and Mariner outboard engines
- Mercury MerCruiser sterndrives and inboard engines
- Teignbridge propellers
- MotoTron electronic controls
- IDS dealer management systems
- Sea Ray, Bayliner, Maxum, Hatteras, Meridian and Sealine pleasure boats
- Boston Whaler and Trophy offshore fishing boats
- Princecraft fishing, deck and pontoon boats
- Land ‘N’ Sea parts and accessories distribution
- Life Fitness, Hammer Strength, Life Fitness Sport, and ParaBody fitness equipment
- Brunswick bowling centers, equipment and consumer products
- Brunswick billiards tables
- Valley-Dynamo pool, table hockey and foosball tables
